Nano Advertising
Check out this ad campaign from apple. I would never keep one, but I'm feeling the concept. Good way to interact with the consumer. I know they had little iPod mini’s in magazines a while back, but everyone throws shit away that comes in magazines. This format lends it self better to the concept then the Mini campaign did. Although I have no idea how you are supposed to get the ones off the top...
Check it here.

Check it here.

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